Mar 29, 2021
044:
Featured editor: Eve White, White Editing
Thank you to our featured editor Eve who has opened up to the challenges so many of us experience in the search for clients. This is the episode we all need to hear. We cover a lot of ground, including niching, your marketing message and method, and the all-too-common...
Mar 22, 2021
043:
Featured editor: Belinda Pollard, Small
Blue Dog Publishing
Is your overflowing inbox taking up precious time in your day?
Belinda is rather like me, a multi-passionate editor with many
different interests. But looking into all of the multiple
opportunities that come her way leaves her constantly busy and
working...
Mar 15, 2021
042:
It’s time for you to do the work!
I know many editors find promoting their businesses challenging. While there’s no shortage of marketing training and even the most basic marketing action – putting out a social media post – doesn’t take much, there could be any number of reasons why the action never...
Mar 8, 2021
041:
Many times, and not just with editors, I see websites and social media content that appears to be directed at industry peers rather than clients. It’s easy to think only about what we ‘do’. Editing techniques and tactics fill our days. But when you’re developing your public messaging, it’s really...
Mar 1, 2021
040: Featured editor: Hilary Cadman: Cadman Training / Cadman Editing
Emerging from behind the work we love, to promote it to get more
clients so we can do more work we love … it’s always a challenge.
When you enjoy the work you do, and you love to serve your clients,
it’s hard to see what you do as building a...