Oct 26, 2020
022:
It seems like they’re everywhere: downloadables, online courses, paid memberships. With ever-increasing access to technology, there’s a growing number of people creating digital products for their businesses.
In 2016, I decided to take my in-person writing workshops and turn them into an online product. I had...
Oct 19, 2020
021: The harsh truth is that without clients, you have no business. And even though there are things we can do right now to find clients (such as sharing our marketing message or contacting potential clients), these outreach activities feel quite scary to many people. So we can fill our time with other busy-work...
Oct 12, 2020
020:
Have you ever thought about how many clients you actually need?
I ask this because when I work with editors on their marketing message, one of the first things I'll suggest is that they choose a niche (or maybe a couple). At this point I am often met by a lot of resistance from people who are scared they will...
Oct 5, 2020
019: So often I hear about editors who are underquoting because
they are scared of losing the job -- I used to do this too.
This is usually deliberate (e.g. shave off a few hours, reduce the
rate) and we convince ourselves that the reduction in the price is
necessary.
What are the risks? It’s likely you’ll: