Dec 21, 2020
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Featured editor: Helen Bradford www.helenbradfordeditor.com
In this episode we talk about defining your brand and how to get your brand message ‘out there’.
Being able to define your own brand is important when marketing your editing business to potential clients.
Helen has reflected on what her brand means, becoming clear in her own mind how she helps people. This part of building a business mindset can be really challenging - often as editors we’re so familiar with what we do, we can find it hard to describe it in terms of the outcomes for the client.
Helen has built a good presence on LinkedIn - she was inspired by my recent efforts to post more regularly on Twitter!
She’s looking for ways to build brand awareness, to generate more leads and repeat business.
Maybe you don’t have a pithy catchphrase or website, but don’t let that hold you back from putting yourself out in front of clients.